July 2025
The 3 Emails Every Property Team Should Be Sending
Turn communication into connection—and make every message count.
Email is more than a message. It’s a moment, an opportunity to build relationships, spark engagement, and extend your brand of hospitality. These three emails help you turn communication into community.
Consistent, targeted communication helps tenants feel informed, appreciated, and engaged. Whether they’re new to the building or your highly engaged anchor tenant. With HqO’s enhanced email tools, it’s easier than ever to reach the right people with the right message. This month, we’re spotlighting three high-impact email strategies to help you boost tenant engagement and make your building feel more connected.
The Monthly Tenant Newsletter
Keep tenants informed and inspired
A well-timed newsletter is your building’s heartbeat — pulsing out what’s happening, what’s available, and why tenants should care. From promoting wellness classes and April offers to highlighting open flex space, these updates turn everyday touchpoints into opportunities to engage, delight, and drive foot traffic where it counts.
Key capabilities include:
Build and send custom emails using our intuitive email editor
Include deep links to in-app events, service or amenity bookings promoting driving seamless multi-channel engagement
Customize the “from” and “reply-to” address to match your building’s brand
Schedule emails ahead of time to match your programming calendar
This is more than communication…it’s activation. Turn your newsletter into a monthly habit that drives engagement and make tenants feel part of the community.
The Tenant Welcome Email
Start strong with a warm welcome
Set the tone for a great experience with a personalized welcome email for new tenant employees. Introduce amenities, perks, and key contacts and show them where to go for help or how to download the app.
This one message helps tenants feel supported from day one, while helping property teams onboard at scale and reduce first-week confusion or missed opportunities.
Key capabilities include:
Audience targeting by tenant company or user status
Customizable welcome templates and branding
Embedded deep links to guides, resources, and content
One-click support contact or service request buttons
When communication is proactive, operations run smoother and tenant satisfaction grows.
Service or Amenity Alerts
Proactive communication builds trust
Being in the know helps everyone plan their day. Whether it’s elevator maintenance or a new amenity launch, proactive communication keeps tenants feeling informed, respected, and in control of their day. These emails show your team is one step ahead, thoughtful, professional, and always tuned in with what tenants need.
Key capabilities include:
Target by buildings, tenants, or a custom segment
Link directly to app content or FAQs for more info
Monitor open and click-through rates in the platform
So your team can deliver timely updates with confidence and tenants feel supported every step of their day.
Bonus Insight
Consistent communication is a key driver of tenant satisfaction and retention. With HqO, it’s never been easier to make every message matter.
Custom email builder
Easy to Build. Powerful to Send.
Marking and property teams can easily create branded, impactful emails or newsletters that elevate communications with the drag-and-drop custom email builder. With a simple WYSIWYG interface, you can select format and add images, call-to-action buttons, and attachments to bring your building’s story to life. Whether you’re welcoming new tenants or promoting this month’s events, every message is easy to build and tailored to your property’s voice while directing tenants to the information that matters.